You've felt it, haven't you?
Ads that used to print money... now barely break even.
Emails that used to pull... now land in a graveyard.
Customers who used to be loyal... now shopping every offer against three competitors and a chatbot.
You keep telling yourself it's a rough patch. That things will stabilize. That if you can just white-knuckle it back to your best months, everything will be fine again.
I understand. Every business owner I know is saying some version of the same thing.
But I've been doing this for 30 years, through three market resets, and I owe you the truth:
This isn't a rough patch. This is a replacement.
The economy your business was built for is being quietly swapped out for a new one — an economy where your competitors run on AI workforces that cost pennies, respond to leads in seconds, and never take a day off.
The consulting firms and market analysts studying this shift keep landing on the same brutal math: as many as two out of three companies operating today won't survive the next five years of it.
Not the lazy ones. Not the bad ones.
Ordinary, decent, profitable businesses — run by owners who did everything right by the old rules... while the rules changed underneath them.
I'm not telling you this to scare you.
I'm telling you because the owners who see it coming survive it. Every time.
And for three days this August in Dallas, I'm going to show you — and 599 other serious owners — exactly how to become one of them.
If that sentence lives in your head, read this section twice.
I hear it everywhere right now. Good operators, real businesses, saying the same thing:
"I don't need to 10X. I just want my old numbers back. I just want to get through this."
Here's the hard part.
The market that produced your best months no longer exists.
Waiting for it to come back is like a Blockbuster manager in 2009 waiting for the Friday-night rental crowd to return. The crowd didn't disappear. It moved. And it wasn't coming back — ever — no matter how well he ran his store.
Your customers are moving right now.
Toward businesses that answer in seconds instead of hours. That personalize everything. That operate at cost structures you can't touch with a human-only payroll.
Every month you spend "waiting for stabilization" is a month your AI-equipped competitors spend pulling further ahead — and pulling your customers with them.
Stabilization IS available. It's just not behind you. It's in front of you.
The stable businesses of 2027 are being built right now, by owners who stopped waiting and started retooling. The retooling takes three days. In Dallas. In August.








Nobody's going to send you a letter announcing your business is obsolete.
Extinction is quieter than that. It looks like this:
Your cost per lead creeps up 15%... then 30%... then doubles — because the competitor bidding against you runs AI media buying that optimizes every hour while your guy checks the account twice a week.
Your close rate slides — because prospects now get answers from your competitor in ninety seconds, and from you tomorrow morning.
Your margins compress — because someone in your market figured out how to deliver what you deliver with a third of the payroll, and they're passing the savings into ad spend that buries you.
Your best employee leaves — for the company across town that "actually uses AI," because talented people can smell a sinking ship before the captain can.
And then one Tuesday you look at the P&L and realize the business that fed your family for fifteen years... is now feeding on your savings.
None of it is your fault. All of it is your problem.
And every single piece of it is preventable — if you move before the gap gets too wide to close. That window is open right now. It will not stay open long.
I've built 50+ companies and exited five. I've also watched hundreds die. The survivors are never the biggest, oldest, or best-funded. The survivors are the protected ones. In Dallas, we build all three walls — live, in your business, before you leave.

You cannot be undercut into extinction if your costs drop first.
The single biggest threat to your business is a competitor who delivers what you deliver at a fraction of your operating cost. The only defense is to get there before they do. In Dallas, you'll build your own AI workforce with your own hands — researcher, copywriter, follow-up system, media analyst. The output of a $340,000 payroll without the payroll. Zero code. I'm not technical and I run 19 companies this way. Once this wall is up, price wars stop being terrifying.

Rented traffic can be shut off. Owned assets can't.
Businesses die when one platform change, one ad cost spike, or one algorithm shift cuts off their oxygen. The survivors own their revenue sources outright. In Dallas we build yours. First we reactivate the list you already have — most businesses are sitting on $100,000 to $400,000 in dormant revenue. That's not growth money. That's runway. Then we install recurring revenue — a membership blueprint that pays you every month whether the ad market cooperates or not.

In every extinction event, the assets change hands. Decide which side of that trade you're on.
Those two-out-of-three failing businesses don't just vanish. Their customers, their equipment, their contracts, their market share — all of it transfers to the survivors. Usually for pennies. The owners with the AI playbook will spend the next five years acquiring their struggling competitors at fire-sale prices. The owners without it will BE the fire sale. In Dallas, you get the acquisition playbook — same storm, opposite outcome.
Miss even one wall, and you're exposed.
Ask anyone who's studied why businesses fail in downturns, and one pattern shows up over and over:
The owners who go down almost always went down alone.
No network to warn them what was coming. No peers to show them what was working. No one to call when the numbers turned. Just a lonely owner, grinding harder at a game whose rules had changed, finding out too late.
The survivors had rooms.
People two steps ahead who said "stop doing that, it stopped working in March." Partners who sent them deals when their pipeline dried up. Allies who'd already made the mistakes and handed over the answers for free.
Six hundred serious operators — real businesses, real revenue, all retooling for the same storm — plus a speaker roster that's generated over $1 billion in combined sales.
Five years from now, when your business is one of the ones still standing, don't be surprised if the thing that saved it was a phone number you got in a hallway in Dallas.
Roll-up-your-sleeves precision rooms — pick the lab that matches the crack in your business and leave with the thing built, wired and running.
Your offer, 100 ads and 12 emails — built and ready to ship Sunday night.
Whiteboard your org, map every role to an agent. First agent deployed before lunch.
Open your CRM, pick the segment, press send. Bank money before your flight home.
Your real P&L, CAC and AOV on the table. Three six-figure profit leaks found and plugged.
Wire a working AI closer to your CRM, phone and scheduler in 90 minutes.
Live audit of how ChatGPT, Claude, Gemini and Perplexity talk about you. Walk in invisible, leave cited.
Pull live listings on BizBuySell + Quiet Light. Leave with three real SBA-friendly acquisition targets.
Pick 3 verticals, map build-vs-buy. Leave with the org chart for a $5M home-services portfolio.
Niche, offer, pricing, platform, 90 days of content. Taking signups by Sunday.
You don't leave Dallas with a notebook full of someday. You leave with assets you built, deployed, and can run Monday morning.
Five acts. Every block ends with something built, fixed or deployed — the revenue engine, the three walls, and the teardowns that stress-test the whole thing before a competitor does.
A moat around an empty castle is worth nothing. First we build the thing worth protecting — the offer, the cash, the margin.
Why 2026–2029 will mint more $20M founders than the last 30 years combined. Leave with a 36-month plan and a stake in the ground.
One offer, one channel, one follow-up sequence. Leave with a campaign that pays for your ticket before December.
Headline, hook, stack, scarcity, guarantee — then the creative pipeline that finds winners fast.
The high-ticket script for operators who hate selling. Leave with your close, scripted.
Add profit without a single new customer or dollar of ad spend.
82% of failed businesses were profitable on paper. Leave running on cash, not hope.
Your real P&L on the table. Three six-figure profit leaks found and plugged.
AI-native product development — no designer, no warehouse.
Replace the payroll. Keep the spread. A $2M business with zero employees out-margining $20M competitors carrying 200.
The full 7-agent stack — receptionist, lead follow-up, scheduler, dispatcher, support, bookkeeper, marketer. Kill $340K of salary before Christmas.
The 24/7 AI sales force that books, follows up, and closes. Deployable this week.
Whiteboard your org, map every role to an agent. First agent live before lunch.
CRM + phone + scheduler wired to a working AI closer. Closing leads while you sleep.
Stop renting eyeballs from Meta and Google. Own the channel and watch it compound while everyone else's decays.
Pull $100K–$400K out of the CRM you already own before you buy another click.
Open your CRM, pick the segment, write the offer, press send. Bank money before your flight home.
The email list that ships revenue every time you press send.
Recurring revenue, zero tech headache. Members who stay for years.
Niche, offer, pricing, platform, 90 days of content. Taking signups by Sunday.
The AEO playbook: be the answer when ChatGPT, Claude, Gemini or Perplexity is the question.
Google Maps + AI answers in one local stack. Own both the map pack and the machine.
Live audit of how the AI models talk about you. Walk in invisible, leave cited.
Don't build the un-catchable business from scratch. Buy one and bolt the agents on.
Buy a $3M cash-flow business for ~$80K down, 3× the EBITDA in 18 months, exit at 5×.
Roll up HVAC, plumbing and roofing with AI as the management layer.
Pull live listings on BizBuySell and Quiet Light. Three real acquisition targets sourced live.
Pick 3 verticals, map build-vs-buy. Org chart for a $5M portfolio.
Bring a thick skin. Better Perry finds the crack on stage than a competitor finds it in the wild.
Perry rips apart 5 attendee offers live and shows the room exactly why they're not converting.
Perry takes apart 3 businesses on stage: the model, the math, the moat, the exit path.
Live audits of attendee Meta, Google and TikTok accounts. Most stacks leak 60%+ of revenue before checkout.
This isn't a "register before prices go up" trick. This is the actual math of the next three years.
Right now, the moat works because almost nobody is building it yet. The 7-agent company is a freak advantage today. In 2028 it'll be table stakes — and being table stakes doesn't make you any money.
The operators moving in 2026 own the categories. The ones who wait become the case studies in the Business Model Autopsy two years from now, sitting in the audience watching someone else's business get torn apart and quietly realizing it's theirs.
You watched the internet happen and "thought about" building a website. You watched Bitcoin at fifty bucks and let your buddy talk you out of it. You waited for it to feel safe.
It never feels safe. By the time it feels safe, the moat's already dug — by somebody else.
Same person. Same brain. One decision in between.

Television built the last century's household names. The internet built the last two decades' empires. The operators who learn AI in 2026 will spend the next decade being the ones everyone else studies.
Real operators. Real numbers. Real people who decided to get in the room early — and are now enjoying the view from ahead.
I've been to many of Perry Belcher's events starting from The Digital Marketer days of Traffic and Conversion. If you're available, it's a must-attend event.
Just booked tickets. I'm going to an AI summit with 600 entrepreneurs who want to grow their businesses by learning AI in person. This is how I kick off my year.
Attending Perry's sessions is always a highlight of my professional journey. This workshop, led by the brilliant Perry Belcher, was nothing short of extraordinary.
Operators actually running the businesses.

I've been teaching AI since before anyone was talking about ChatGPT — and building businesses long before that.
Co-founder of DigitalMarketer. Founder of AI Bot Summit. Co-creator of the education that trained a generation of operators. Currently running 19 companies on the exact stack we'll teach in Dallas.
What I'm proudest of? The winners this community keeps producing.
For Growth Hacking Live, I hand-picked every expert on this stage. My personal list. People who back up every claim with their own results — and who show you their real playbook, not the sanitized conference version.
Prior-event faculty. Dallas 2026 roster released monthly — every name hand-picked by Perry, no paid speaking slots, no sponsor keynotes.
The single most valuable thing that happens in Dallas is not on the stage. It’s the person you shake hands with in the coffee line. So we built the room around that.
Growth Hacking Live is not for everyone. That's by design. We bring in operators, not also-rans. You're about to enter a room filled with people who've dealt with the same struggles, achieved the same successes, as you have. 3 days of constant contact. Real relationships, not badge scans and promises to follow up.
Want to make the most of your Growth Hacking experience? We run a curated evening, a dinner that most people remember longer than any keynote. Strictly limited to the biggest game changers around. Find out more after you lock in your personal place.
A physical, opt-in board of what every attendee is building, buying, hiring for, or open to partnering on. Most attendees leave with 3–5 warm intros that outlast the event by years.
“I met Robert Wang at a trade show in Atlanta in 2000. Standing at the showroom door. He told me only 5% of people have good taste — and he makes millions selling to everybody else. I’d been doing it wrong for 15 years. I went home, changed it, and had my first company on track to do $10 million a year within 30 days. That single hallway conversation was worth more than every book and course I’d bought that decade combined. That’s why I built this.”
You leave Dallas with a network you’d spend five years and $250K building on your own.
We’d rather you self-select out now than sit in a seat that belonged to a builder.
Every ticket gets every session. No content behind velvet ropes. The difference is how deep you go with the network.
Early Bird Ends July 31 · Prices Step Up Aug 1
For operators who know the best partnerships happen in the hallways.
Maximize time, energy, and network. We handle details. You collect relationships.
Cheapest leverage you'll ever purchase.
Turn your best employees into AI-powered operators. Bringing 10+? Email contact@growthhackinglive.com for group pricing.
Three full days of build, connect, deploy.
Premier downtown hotel beside Reunion Tower. Everything under one roof.
Limited room block at the best available rates. Details after you register.
No. There are no upsells from the stage, no back-of-room pitches, no $25K “inner circle” close. Every session is content. If someone tries to sell you something in the hallway, it’s another attendee — and it might be the best deal you do all year.
Every faculty member is hand-picked by Perry from operators he personally works with — people running the businesses they teach, not career speakers. The full roster is released monthly leading up to Dallas. No stunt names, no paid speaking slots, no “keynote by whoever bought a sponsorship.”
You build. Nine labs across three days. You walk in with a laptop and leave with agents deployed, campaigns launched, and assets shipped. If you wanted to watch slides, YouTube is free.
Zero coding required. Built for operators, not engineers. Perry runs 19 companies on this stack. If you can use email and a spreadsheet, you can build every single thing in Dallas.
The current best-in-class consumer stack — ChatGPT / Claude / Gemini for reasoning, plus a no-code agent layer any operator can maintain. We don’t hand you code you can’t edit or a platform you have to rent forever. What you build in Dallas is yours.
You’ll still leave with three things you didn’t have: the reactivation revenue play, the acquisition-leverage stack, and 600 operators in your phone who are already in motion. The people who need this most usually think they need it least.
Every keynote, every skills session, every build-lab workshop, every live teardown, all networking events, matched pods, mastermind dinners, the deal room, attendee directory, and 90 days of post-event cohort access. Everything.
Yes. Keynotes set up the play, skills sessions teach the move, build labs install it, teardowns pressure-test it. Each day multiplies the one before. People who skip Day Three consistently regret it most.
Yes. General includes 12 months of on-demand access. VIPs get lifetime access delivered within 24 hours of the event ending — plus the pre-event masterclasses.
Solo operators and $100M+ founders have sat in the same room. Both left with full notebooks. The floor is: you’re actually running (or seriously building) a business. The ceiling doesn’t exist.
We hold a limited discounted room block at the Hyatt Regency Dallas — booking link goes out immediately after you register. Everything is under one roof so you’re never more than an elevator ride from the room.
Attend Day One. If by 5 PM you don’t feel you’ve received 10× your ticket in value, visit the registration desk for a full refund — including nothing to return, no forms, no follow-up email trying to save the sale. We’d rather have your seat go to someone hungrier.
Fair question. The room skews operator-heavy: founders, ecom, agencies, real businesses with real P&Ls. If you’re a technical founder tired of watching non-technical operators out-execute you on distribution — this is exactly the room. If you’re looking for a research conference, it isn’t.
Bringing more than 10? Email contact@growthhackinglive.com — we’ll take care of you.
You're on the flight home from Dallas.
Your phone is full of new numbers — real operators who already feel like old friends.
Your laptop has agents on it. Working ones. Yours.
A reactivation campaign is already pulling revenue from a list you'd forgotten about.
You've got a membership blueprint, an acquisition target list, and a Monday-morning plan so clear you're annoyed the flight has WiFi restrictions because you want to start.
And you've got that feeling. The feeling of being early.
The room seats 600. My last four events sold out. Early bird pricing ends when it ends. The people who move first get the best price, the best rooms, the head start.
P.S. — General is $497 instead of $1,997, VIP is $997 instead of $2,997 — while early bird lasts. Same three days, a quarter of the price, for deciding fast. Deciding fast is a habit worth practicing. Start now.
P.P.S. — One hallway conversation with the right person in Dallas and this ticket becomes the best investment of your year. I've watched it happen hundreds of times. This August, I want to watch it happen to you. Save my seat →